People of all ages print photos, says new Rise Above Research Study

According to the latest photo printing study from Rise Above Research, a majority of consumers from a wide range of age groups still print photos. It’s clear photo prints remain an important part of the digital imaging ecosystem, and there’s a significant level of interest in new technology like AI (Artificial Intelligence) that could help sustain the market in the years to come.

Overall, 70% of respondents in the Rise Above Research 2025 US Photo Printing Study said they print photos. Those between the ages of 25 and 34 are the most active, but over 70% of those in age groups ranging from 13-to-17 up through 45-to-54 print photos. Consumers print photos of everything from family and children to pets, landscapes and food, and they use them for everything from displaying in their homes to giving to friends and family or putting in traditional print albums.

The study also shows a significant level of interest in using AI. Overall, 40% of the entire survey population expressed interest in using AI for photo printing and creative projects and 24% said they have already adopted AI for these purposes.

“It’s clear that consumers still value printed photos instead of just looking at photos on their mobile devices,” said David Haueter, director and founder at Rise Above Research. “We’ve seen that people of nearly all age groups print photos to some degree and they use a variety of ways to print them, from the home printer to using retail stores or online sites,” he added. “We’ve also seen a significant level of interest in using AI for photo printing and creative projects, which could help to keep this market viable for years to come.”

The 2025 US Photo Printing Study provides the results of an extensive online survey of 1,289 US consumers that focused on printing habits and behaviors for traditional photo prints. Respondents provided detailed information not only on what they print and when, but also revealed deeper insights as to why they find prints appealing and what their future intentions are. The study also provides an in-depth analysis of retail, online, and home printing methods, as well as attitudes toward using AI in photo printing and creative projects. Non-printers were also asked about why they choose not to print and what could be done to make prints more attractive.